The project StartUpcycling responds to two major challenges which are prevalent all over the world: increasing waste and youth unemployment.
Waste is the result of non-sustainable modes of production and consumption. Society is now forced to find new ways to combat waste, climate change, and further consequences of non-ecological living. Upcycling is the process of converting material no longer needed into something useful. It has become a simple and innovative concept in the area of waste management that needs more recognition from society.
At the same time, youth unemployment is an acute problem, both in developed and developing countries, and constitutes the predominant reason for social exclusion and poverty. It leads to resignation, frustration and sometimes even aggression.